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Experience Matters

An experienced team with a vision

The Leadership Team, the Strategic Advisory Board and our Strategic Partners cover a vast range of industry skills and experience.

Our Story

When, in 2016, a group of friends sat down to discuss how to align the digital world with the insurance world to the benefit of insurers and their customers, the answer was not to try and retrofit into legacy solutions but to start again with a completely fresh approach. The digital world had moved on too far and was accelerating too fast for most of the ageing technologies in the sector. A fresh approach was clearly needed.  Out of that meeting, Iotatech was born.

From the outset, the Iotatech mission was to be disruptive by challenging the traditional technology model for insurers and related businesses. No more large capital expenditure, no more monolithic applications, no more dragged out implementations, no more not meeting the needs of the business and no more clumsy retrofitting digital solutions.

The Iotatech vision is for technology that is cloud-native (not merely putting legacy systems in the cloud), pay-per-use SaaS (not prohibiting any sized company from using modern technology), built using microservices and OpenAPI (not trying to modularise legacy solutions or limiting the integration possibilities) and delivers functionality quickly that is managed by the user community (not dependant on IT departments).

The Iotatech Platform will help reshape the world of insurance by understanding and taking advantage of the wealth of data and the technology channels through which that data is collected and provided. The architecture that underpins the Iotatech Platform is designed not just for the modern world of today, but for whatever the future may hold.

The combined strength of the Iotatech Leadership Team, the Strategic Advisory Council and our Strategic Partners, gives us the insight and access we need to be able to positively disrupt the market.

Leadership Team


Michael Sargeant MBCS

Chief Executive Officer

Michael has worked either directly for or as a consultant to most of the major general insurers, advising on systems strategy and product implementation. For 10 years, he worked for CMG plc, rising to Managing Director of the Insurance Division. In 2002 he founded IT-Freedom which created award-winning insurance technology, used throughout the industry. IT-Freedom was sold in 2012.

Robert Thomson

Chief Revenue Officer

Robert began his career in IBM and progressed through to become Global Sales and Marketing Director in the Insurance Division. In 1998 he left IBM to take up the Global Sales and Marketing role in The HUON Corporation before being part of the management team that sold to The Innovation Group in 2001. Latterly he become CEO of The Innovation Group(UK) before leaving to hold executive positions in major legal and claims outsourcing companies.

Dr Ahmad Mosa MB ChB, PG Dip

Chief Technology Officer

Ahmad has over 20 years of experience designing and implementing award-winning enterprise systems. Over the past 15 years he has implemented insurance solutions at numerous major UK insurers and TPAs while working for TIA Systems and IT-Freedom, later became Hubio. At Iotatech, he is responsible for R&D, and the product vision and strategy.

Harvey Mitchell FCCA, MBA

Chief Financial Officer

Harvey is an experienced finance director who has spent his career working for software companies stretching from SMEs to multinational PLCs. Harvey holds an MBA from the University of Surrey, and is a fellow of the Chartered Institute of Certified Accountants.

Sue Balcombe BA(Hons), ACII

Chief Delivery Officer

Sue has over 20 years’ experience in leading and driving business and technology changes across a number of industries, primarily insurance, where she has helped deliver major projects to many of the UK’s top insurers, MGAs and brokers. Sue has previously held an executive position in The HUON Corporation, a leading software provider, and was a founder and Director of a niche consultancy firm before joining IBM. At Iotatech she is responsible for the successful delivery of all projects.

Toby Mersh

Head of Professional Services

Toby has over 28 years of experience in the insurance industry. He started at General Accident working in Underwriting and Claims. In 1996, Toby moved to work for IBM at the Insurance Division and then moved to The HUON Corporation, which was later acquired by The Innovation Group, where he implemented insurance solutions in the UK and USA. Prior to joining Iotatech, he worked at ICE InsureTech, where he was a Programme Manager responsible for numerous implementations.

Mark Batup

Head of Experience Design

Mark has been designing digital experiences for both agencies and tech companies for over 18 years, including, BMW & Arsenal Football Club. Mark is passionate about agile and user centric design, he prides himself in designing experiences that are not only easy to use but also deliver delight.

Les Eckersley

Technical Architect

Les has over 25 years of commercial development experience in numerous industries including retail, telecoms, safety critical systems, banking and insurance. Since 2001 he has concentrated on providing creative solutions for the insurance industry and has an excellent track record in specifying, designing, implementing and delivering complex B2B and B2C applications and services.

A People Business

The Directors of Iotatech have a strong working relationship built up over many years and have personally chosen other colleagues to join the company who they have worked with and trust.

Together, Iotatech is a team, building on each other’s skills in a truly collaborative environment.

A People Business

The Directors of Iotatech have a strong working relationship built up over many years and have personally chosen other colleagues to join the company who they have worked with and trust.

Together, Iotatech is a team, building on each other’s skills in a truly collaborative environment.

Strategic Advisory Council

Formed of senior industry figures, many of whom are key investors, the Strategic Advisory Council is able to provide guidance and support to the business, using their wealth of knowledge and considerable experience across the insurance and related sectors.

Lisa Powis

Founder and former CEO of Fresh Insurance

Tim Gregory

Former CEO/President of CGI UK. Advisor to ScaleUp Group UK

Tony Emms ACII

Former UK Chief Claims Officer for Zurich Insurance and former Thatcham Chairman

Mark Cliff

Former Chairman for Brightside Group, former CEO of Ageas Retail and former MD of Ageas Insurance

Our Customers

“Evolution selected Iotatech Claims as the right platform to take our business forward. Their pay-as-you-use model fits perfectly with our commercial offering and the IoT connectivity and cloud solution means we have future proof IT. We have found the implementation team at Iotatech to be very competent and helpful during the development stage. We believe that by working alongside Iotatech we have been able to deliver a market-leading claims management system to our sector.”

Darren Cooper, CEO, Evolution Claims Management